Predictors of H1N1 Influenza Pandemic News Coverage: Explicating the Relationships between Framing and News Release Selection

In health pandemic situations characterized by urgency, uncertainty and information scarcity, news media are highly reliant on information subsidies from public health agencies. This study, based on a content analysis, examines the relationships between the framing characteristics of news releases and subsequent publication to identify the predictors of news release selection for news coverage in the 2009 H1N1 A Influenza pandemic in Singapore. Through the news releases issued by the Singapore Ministry of Health and the resulting news stories in a Singapore newspaper, The Straits Times, this study found that six framing variables significantly predict a news release’s selection for news coverage: theme, episodic vs. thematic framing, emotion appeal, tone, gain vs. loss, and outbreak vs. nonoutbreak situation. News releases are more likely to be selected for news coverage when they focus on a preventive frame, rely on thematic framing, use emotion appeal, have a positive tone, are framed as gain, and are issued during an outbreak situation.