Virtual and Hybrid Meetings for Generation X: Using the Delphi Method to Determine Best Practices,Opportunities, and Barriers |
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| Authors: | Carole B. Sox Tena B. Crews Sheryl F. Kline |
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| Affiliation: | 1. School of Hotel, Restaurant and Tourism Management, University of South Carolina, Columbia, South Carolina;2. College of Hospitality, Retail and Sport Management, Integrated Information Technology Program, University of South Carolina, Columbia, South Carolina;3. Department of Hotel, Restaurant and Institutional Management, University of Delaware, Newark, Deleware |
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| Abstract: | This study identifies best practices, opportunities, and barriers for marketing and planning virtual and hybrid meetings for Generation X (36 to 49 years old) within the United States. Utilizing a modified Delphi method, a meeting professional panel contributed to four rounds of the Delphi to determine group consent. For virtual meetings, best practice recommendations included having planners collaborate with meeting content designers, including interactive experiences, and including interaction with live experts. For hybrid meetings, best practices identified included real world examples, providing easy to use and convenient technology, and having planners collaborate with meeting content designers. Opportunities and barriers for virtual and hybrid meetings were also identified |
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| Keywords: | virtual hybrid Generation X meetings Delphi |
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