关于创立房地产业品牌的几点思考 |
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引用本文: | 龚安华.关于创立房地产业品牌的几点思考[J].商业研究,2000(6):79-81. |
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作者姓名: | 龚安华 |
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作者单位: | 华中师范大学,经济学院,湖北,武汉,430079 |
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摘 要: | 我国房地产企业已走上开创房地产品牌之路,但怎样给品牌定位,怎样用先进的营销手段和优质服务来实施,怎样用高水平的物业管理来保证其实施,形成一套长期化、规范化的过程?这是房地产企业创立品牌时所需要注意到的。
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关 键 词: | 品牌 房地产品牌 物业品牌 营销 物业管理 |
文章编号: | 1001-148X(2000)06-0079-02 |
修稿时间: | 1999年12月27 |
Considerations on Establishing Famous Brandin Real Estate |
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Abstract: | The real estate trade enterprises in China has been on the way of starting the trade-band of the real estatchate.In the course of the practice, we should pay great attention to thefollowing aspects: Where to locate the bran.How to use advanced means of maketing and highlyqualified service to impimentit.How to guarantee it tobe achieved and to form a set of standardand long lasting process by providing goods estate managemet of high quality. |
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Keywords: | brand real estae trade brand goods estate brand marketing goods estate manageent |
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