“两化融合”对企业创新的影响研究--基于企业价值链的视角

已有文献在研究“两化融合”(信息化与工业化融合)对企业创新的影响时，忽略了两个重要问题：一是，企业活动通过价值链衔接而成，信息技术或产品会渗透到不同的价值链环节；二是，企业创新活动具有多样性，在不同价值链环节的创新形式具有差异性。基于此，文章利用2012年世界银行对中国企业所做的营商环境调查，从企业价值链视角，考察了“两化融合”对企业创新的影响。研究发现：产品设计、市场营销环节与信息化的融合提高了企业产品创新投入的倾向，生产制造环节与信息化的融合提高了企业流程创新投入的倾向。进一步的研究表明，企业“两化融合”整体水平的提升能够增加企业的新产品产值，有助于企业实现经济效益。文章的研究不仅丰富了关于“两化融合”与企业创新的认识，而且对中国制造业企业创新能力的提升和经济结构的转型也具有重要的启示。

The Study of the Impact of Integration of Informationization and Industrialization on Corporate Innovation:From the Perspective of Enterprise Value Chains

For the impact of integration of informationization and industrialization on corporate innovation,exiting literature ignores two important issues:firstly,corporate acG tivities are connected by the convergence of value chains,and information technology or products will penetrate into different value chain links;secondly,corporate innovation acG tivities are featured by diversification,and innovation forms are different in different value chain links.Hence,based on the questionnaire of Chinese firms in the World Bank Business Environment and Enterprise Performance Survey in 2012,this paper empirically tests the effect of integration of informationization and industrialization on corporate innovation from the perspective of enterprise value chains.It arrives at the following conclusions that the integration of product design,marketing and informationization improves the tendency of product innovation input and the integration of manufacturing link and informationizaG tion advances the tendency of process innovation input.Furthermore,it shows that the inG crease in the whole level of integration of informationization and industrialization can inG crease output value of corporate new products and helps to realize corporate economic benG efits.It not only enriches the understanding of the impact of integration of informationizaG tion and industrialization on corporate innovation,but also has important implications for the promotion of innovation capacity in manufacturing and the transformation of economic structure.