| 关于宁波空港物流园区的发展策略与定位分析 |
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| 引用本文： | 蒋长兵,郑雯雯. 关于宁波空港物流园区的发展策略与定位分析[J]. 物流技术, 2010, 29(12): 1-2,9 |
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| 作者姓名： | 蒋长兵 郑雯雯 |
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| 作者单位： | 浙江工商大学计算机与信息工程学院,浙江杭州310018 |
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| 基金项目： | 浙江省哲学社会科学规划重点课题资助项目(09CGYD012Z); 浙江省自然科学基金资助项目(Y6090015); 教育部省部共建人文社会科学重点研究基地“浙江工商大学现代商贸研究中心”资助项目(09JDSM25YB) |
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| 摘 要： | 主要研究了宁波空港物流园区的发展状况。首先分析了国内航空货运业的发展现状,介绍了目前国内航空物流园区的建设概况;接着针对宁波空港物流园区的崛起和发展进行SWOT分析;最后得出结论：宁波空港物流园区的发展应采取增长型策略,依靠内部优势,利用外部机会,实现资源最优化。
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| 关 键 词： | 宁波空港物流园区 航空货运 SWOT分析 发展策略 |
Analysis of the Development Strategy and Positioning of the Ningbo Airport Logistics Park |
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| JIANG Chang-bing,ZHENG Wen-wen. Analysis of the Development Strategy and Positioning of the Ningbo Airport Logistics Park[J]. Logistics Technology, 2010, 29(12): 1-2,9 |
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| Authors: | JIANG Chang-bing ZHENG Wen-wen |
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| Affiliation: | JIANG Chang-bing,ZHENG Wen-wen(College of Science & Information Engineering,Zhejiang Gongshang University,Hangzhou 310018,China) |
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| Abstract: | The paper mainly studies the development of the Ningbo airport logistics park.First it analyzes the current status of the development of airway freight industry in China,introducing briefly the domestic airport logistics parks under or past construction,then it carries out an SWOT analysis concerning the start-up and development of the Ningbo airport logistics park,and finally arrives at the conclusion that growth-oriented development strategy should be adopted here and both internal advantages and external... |
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| Keywords: | Ningbo airport logistics park airway freight SWOT analysis development strategy |
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