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中国房地产企业面临的国际挑战及其对策
引用本文:黄卫华. 中国房地产企业面临的国际挑战及其对策[J]. 无锡商业职业技术学院学报, 2004, 4(3): 68-69
作者姓名:黄卫华
作者单位:浙江财经学院,工商管理学院,浙江,杭州,310012
摘    要:文章分析了加入WTO后我国房地产企业面临的国外房地产企业先进技术、规模经济效应以及先进的投资市场服务体系的严峻挑战,指出我国房地产企业必须从三个方面构筑自己的核心竞争力。

关 键 词:房地产  挑战  核心竞争力  学习力
文章编号:1671-4806(2004)03-0068-02
修稿时间:2004-04-18

International Challenges to China''''s Real Estate Enterprises and Countermeasures
HUANG Wei-hua. International Challenges to China''''s Real Estate Enterprises and Countermeasures[J]. Journal of Vocational Institute of Commercial Technology, 2004, 4(3): 68-69
Authors:HUANG Wei-hua
Abstract:After China's entry into WTO, the real estate enterprises is being challenged by foreign counterparts because of their advanced technology, profit brought by scale operation, and perfect service system of market investment. Anyway, the home enterprises can enhance their key competitive power from the three aspects discussed in this paper.
Keywords:real estate  challenges  key competitive power  learning ability  
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