| 公司多元化战略的关键因素及其问题分析 |
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| 引用本文： | 余来文,陈明.公司多元化战略的关键因素及其问题分析[J].当代经济管理,2007,29(2):65-68. |
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| 作者姓名： | 余来文 陈明 |
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| 作者单位： | 1. 江西师范大学,商学院,江西,南昌,330022
2. 江西财经大学,工商管理学院,江西,南昌,330013 |
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| 摘 要： | 多元化战略被业界广泛采纳,但实施的效果却有明显差异。其实多元化战略对于某些公司并不适用,如果忽视了公司的核心能力与市场风险,公司的多元化战略将会以失败告终。因此,企业必须注重协同效应,注重做好主业,通过核心能力的延伸与拓展使多元化战略取得明显成效。
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| 关 键 词： | 多元化战略 核心能力 关键因素 市场风险 |
| 文章编号： | 1673-0461(2007)02-0065-04 |
Diversification Strategy of an Enterprise: the Key Factors and Related Problems |
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| YU Lai-wen,CHEN Ming.Diversification Strategy of an Enterprise: the Key Factors and Related Problems[J].Contemporary Economic Management,2007,29(2):65-68. |
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| Authors: | YU Lai-wen CHEN Ming |
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| Abstract: | Diversification strategy is now broad1y adopted by the enterprise(group),but the results are obvious different,because the strategy can't be applied to all enterprises.If an enterprise neglects the core abilities and market risk,the strategy will end up with failure.Therefore,the enterprises must focus on synergies and its main industry,and diversification strategy will achieve a remarkable success by the extension and expansion of core abilities. |
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| Keywords: | diversification strategy core ability key factor market risk |
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