| 工业旅游:现状与走势 |
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| 引用本文： | 苏萍,蔡庆华. 工业旅游:现状与走势[J]. 商业研究, 2006, 0(2): 181-183 |
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| 作者姓名： | 苏萍 蔡庆华 |
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| 作者单位： | 1. 西南财经大学,工商管理学院,四川,成都,610074
2. 西南财经大学,研究生部,四川,成都,610074 |
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| 摘 要： | 经过5年16个黄金周旅游浪潮的洗礼,我国旅游市场也逐步发展,渐渐趋于成熟。随着旅游消费者消费品位的提高,旅游产品也越来越丰富,并朝着多样化个性化的方向发展。工业旅游作为一种特色专项旅游,虽在我国起步较晚,但迅速引起了广大旅游者的兴趣和多方关注。
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| 关 键 词： | 工业旅游 工业旅游产品 特点 开发模式 细分市场 |
| 文章编号： | 1001-148X(2006)02-0181-03 |
| 收稿时间： | 2004-10-22 |
| 修稿时间： | 2004-10-22 |
The Analysis of Industrial Tourism: Present and Future |
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| SU Ping,CAI Qing-hua. The Analysis of Industrial Tourism: Present and Future[J]. Commercial Research, 2006, 0(2): 181-183 |
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| Authors: | SU Ping CAI Qing-hua |
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| Affiliation: | 1. School of Business Management ; 2. Emaduate Faculty, Southwest University of Finance and Economics, Chengdu , Sichuan 610074, China |
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| Abstract: | As a specialized tourist activity,industrial tourism just has rapidly developed in recent years and become increasingly popular with both domestic and foreign tourists.This paper briefly introduces the definition and characteristics of industrial tourism.Though it is merely a late starter,now it has grown very fast with its diversification and individuality. |
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| Keywords: | industrial tourism industrial tourism products characteristics developing model marketing segmentation |
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