| 企业竞争战略的生态学模型分析 |
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| 引用本文： | 郭强.企业竞争战略的生态学模型分析[J].当代经济管理,2005,27(2):49-52. |
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| 作者姓名： | 郭强 |
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| 作者单位： | 上海交通大学,管理学院,上海,200030 |
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| 摘 要： | 本文以生态学中的logistic模型为主线,基于竞争性和合法性两个概念分析了企业的成长过程。并针对企业发展的三个阶段分别提出了定义顾客价值概念、建立协同关系和选择特化或泛化策略的建议。
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| 关 键 词： | logistic模型 竞争性 合法性 |
| 文章编号： | 1673-0461(2005)02-0049-04 |
Competitive Strategies in an Enterprise:An Ecological Model |
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| GUO Qiang.Competitive Strategies in an Enterprise:An Ecological Model[J].Contemporary Economic Management,2005,27(2):49-52. |
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| Authors: | GUO Qiang |
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| Abstract: | The developing strategy of an enterpries is analyzed based on the logistic model and the two conceptions: competition and legitimacy. The suggestions, defining customer value proposition, constructing cooperative relation and choosing generalization or specialization according to enterprise's three stages are put forward. |
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| Keywords: | logistic model competition legitimacy |
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