| 论供应链管理中沟通对提高客户满意度与忠诚度的作用 |
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| 引用本文： | 李艳丽.论供应链管理中沟通对提高客户满意度与忠诚度的作用[J].物流科技,2003,26(2):9-11. |
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| 作者姓名： | 李艳丽 |
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| 作者单位： | 烟台大学经管学院,264000 |
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| 摘 要： | 在供应链管理中如何保持和客户之间的紧密关系对企业的长期发展来说相重要。本文主要通过美国学者的一项研究来探讨沟通对于提高客户满意度与忠诚度的作用，并对国内企业实际操作中存在的问题做了分析。
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| 关 键 词： | 供应链 沟通 客户满意 客户忠诚 |
| 文章编号： | 1002-3100(2002)02-0009-03 |
A Study on the Role of Communication in Supply Chain Management |
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| Li Yan-li.A Study on the Role of Communication in Supply Chain Management[J].Logistics Management,2003,26(2):9-11. |
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| Authors: | Li Yan-li |
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| Abstract: | In supply chain management it's important for a firm to know how to keep a close relationship with customers. Based on a research of an American scholar, this paper discusses the role of communication in increasing levels of customer satisfaction and loyalty and analyzes the problems in firms. |
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| Keywords: | supply chain communication customer satisfaction customer loyalty |
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