Affiliation: | a Isenberg School of Management, University of Massachusetts, 90 Campus Center Way, 209A Flint Lab, Amherst, MA 01003, USA b School of Hospitality, Tourism and Marketing, Victoria University, Footscray Park Campus, Ballarat Road, Footscray, Melbourne, Victoria 8001, Australia c Department of Marketing, Copenhagen Business School, Solbjerg Plads, 2000 Frederiksberg, Denmark |