| 黑龙江省推进农产品品牌建设的几个关键问题 |
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| 引用本文： | 王杜春. 黑龙江省推进农产品品牌建设的几个关键问题[J]. 商业研究, 2006, 0(13): 141-143 |
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| 作者姓名： | 王杜春 |
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| 作者单位： | 东北农业大学经济管理学院 黑龙江哈尔滨150030 |
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| 摘 要： | 品牌既是个卖点,更是一种无形的资产,如果它的作用真正地发挥出来,商机和市场都是无限的。目前,黑龙江省农产品品牌建设的总体状况是“多、杂、乱”,下一步要解决好“培育新品牌”、“整合老品牌”、“推广和保护知名品牌”三个关键问题。
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| 关 键 词： | 黑龙江 农产品 品牌 建设 |
| 文章编号： | 1001-148X(2006)13-0141-02 |
| 收稿时间： | 2005-09-30 |
| 修稿时间： | 2005-09-30 |
Several Key Issues of Heilongjiang Province in Promoting the Brand Building of Agricultural Produts |
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| WANG Du-chun. Several Key Issues of Heilongjiang Province in Promoting the Brand Building of Agricultural Produts[J]. Commercial Research, 2006, 0(13): 141-143 |
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| Authors: | WANG Du-chun |
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| Affiliation: | School of Economics and Management, Northeast Agriculture Unwersity, Harbin, Heilongjiang 150030, China |
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| Abstract: | Brand is not only a point for sale but also an invisible capital.The commercial chances and market are limitless if the brand is correctly used.At present,the status of agricultural products brand construction in Heilongjiang province is excessive,mixed and disorderly.There exist such problems as breeding new brands,integrating existing brands,popularizing and protecting the known brands. |
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| Keywords: | Heilongjiang Province agricultural products brand construction |
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