| 对开拓农村保险市场、促进农村保险事业发展的探讨 |
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| 引用本文： | 严璐.对开拓农村保险市场、促进农村保险事业发展的探讨[J].特区经济,2006,211(8):127-128. |
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| 作者姓名： | 严璐 |
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| 作者单位： | 武汉理工大学,管理学院,湖北,武汉,430070 |
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| 摘 要： | 发展农村保险是我国保险业发展的难点和重点。本文阐述了发展农村保险事业的重大意义,分析了其市场潜力和现状,提出了发展和完善农村保险市场的对策。
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| 关 键 词： | 农村保险 农村市场 农业人口 营销机制 |
Probing into exploring countryside insurance market and promoting Countryside insurance enterprise development |
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| Yan Lu.Probing into exploring countryside insurance market and promoting Countryside insurance enterprise development[J].Special Zone Economy,2006,211(8):127-128. |
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| Authors: | Yan Lu |
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| Abstract: | Advancing suburban assurance is the difficulty and keystone of domestic insurance enterprise.This paper explains the importance and meaning and analyzes the market potential and present situation of advancing suburban assurance,and proposes countermeasure for developing and perfecting suburban insurance market. |
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| Keywords: | suburban insurance suburban market suburban population managing mechanism |
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