An assessment of the proximity of clothing to self scale for older persons

Sontag and Lee developed the Proximity of Clothing to Self (PCS) Scale, an objective measure of the psychological closeness of clothing to the self, and validated a 4‐factor, 24‐item scale with adolescents. The research reported here extends their work by validating a 3‐factor, 19‐item PCS Scale for use with older persons, age 65 and over. A mail survey was sent to a national random sample of 1700 older persons in the United States resulting in 250 respondents in the final sample. Three analytical rounds of confirmatory factor analysis to test the construct validity of the PCS Scale were conducted by using a structural equation modelling programme. The validated three PCS dimensions (i.e. factors) are clothing in relation to: (1) self as structure – process; (2) self‐esteem – evaluative and affective processes; and (3) body image and body cathexis. The researchers recommend using this 19‐item PCS Scale for future consumer behaviour research on older persons when investigating the importance of dress, clothing needs or clothing involvement to meet basic human needs, self‐esteem, life satisfaction and successful aging.