|
|||||
|
|
Using projective techniques to tap into consumers' feelings,perceptions and attitudes . . . getting an honest opinion |
|
| Authors: | Susan Doherty Roy Nelson |
| Affiliation: | 1. College of Agriculture, Food and Rural Enterprise (Loughry Campus), Cookstown, Co., Tyrone, UK;2. School of Biological Sciences, Queens University of Belfast, Belfast, UK |
| Abstract: | |
| Keywords: | Projective techniques cartoon friends personification word association customer loyalty food retail |