Computer ownership and home usage: the case of Malaysia

The multi‐functionality of computers and the increased accessibility of the Internet have created a demand for computers at home which was previously concentrated in offices. Using the Heckman two‐step model and by combining socioeconomic factors and insights from Becker's theory on allocation of time in the household with information system theories, it was found that: (i) household allocation of resources; (ii) age and gender; and (iii) household social environment are significant in determining computer purchase decisions and its extent of usage in households in Malaysia, a developing information, communication and technology country. Responses collected from 500 computer users were used in the study. Unlike most household technologies, the results also suggested that despite the multi‐functionality of computers, it was perceived as a technology that facilitates the consumption process more than the production process.