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The Effect of Cooperatives on Quality‐Enhancing Innovation
Authors:Kyriakos Drivas  Konstantinos Giannakas
Institution:Kyriakos Drivas is a PhD candidate in the Department of Agricultural and Resource Economics, University of California, Berkeley, 304 Giannini Hall, Berkeley, CA 94720‐3310, USA. E‐mail: . Konstantinos Giannakas is a Professor in the Department of Agricultural Economics, University of Nebraska‐Lincoln, 217 H.C. Filley Hall, Lincoln, NE 68583‐0922, USA. E‐mail: for correspondence. This article is based on Drivas’ MSc thesis at the University of Nebraska. The authors thank the Editor‐in‐Chief and two anonymous reviewers for helpful comments on previous versions of the paper.
Abstract:This paper develops game‐theoretic models of heterogeneous consumers to analyse the effect of cooperatives on quality‐enhancing product innovation activity, the pricing of food products and the welfare of the groups involved, in the context of a mixed duopoly where an open‐membership consumer co‐op competes with an investor‐owned firm in markets for horizontally differentiated products. Analytical results show that the involvement of the member welfare‐maximising co‐op in innovation activity can change the nature of product differentiation and the structure of the market, and be quality and welfare enhancing by increasing innovation activity and reducing the prices of food products. The effects of co‐operative involvement are shown to depend on the degree of consumer heterogeneity and the size of innovation costs.
Keywords:Cooperatives  economic welfare  horizontal and vertical product differentiation  mixed oligopoly  product innovation  retained earnings  Q13  O33  L13  D13  D69  L21
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