| 基本竞争优势模型的构建与应用 |
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| 引用本文： | 冯海龙. 基本竞争优势模型的构建与应用[J]. 中国工业经济, 2003, 0(10): 56-63 |
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| 作者姓名： | 冯海龙 |
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| 作者单位： | 河南大学工商管理学院,河南,开封,475001 |
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| 摘 要： | 本文基于竞争优势模型分解、整合发展趋势与营销管理、战略管理等管理思想日益融合的态势及波特竞争优势三角框架^①，创新性地构建、阐释了一个基本竞争优势模型，强调了其时代竞争意义，预测了其发展趋势并做出了战略应用性的分析。
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| 关 键 词： | 基本竞争优势模型 应用 发展趋势 营销管理 战略管理 波特 竞争优势 企业 |
| 文章编号： | 1006-480X(2003)10-0056-08 |
A Lasting Competitive Superiority Model''''s Construction and Application |
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| FENG Hai-long. A Lasting Competitive Superiority Model''''s Construction and Application[J]. China Industrial Economy, 2003, 0(10): 56-63 |
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| Authors: | FENG Hai-long |
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| Abstract: | This article, on the basis of such management thoughts with a tendency of gradually mixing together as competitive superiority model resolution, conformable development trend, marketing management and strategic management and Porter's Competitive Superiority Triangle Frame, creatively construct and interpret a basic competitive superiority model; emphasizes its competitive significance in today era; predicts its development trend and makes a analysis of strategic application. |
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| Keywords: | basic competitive superiority model triangle frame trend application |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
