B2C电商供应链多主体配送模式研究

电商多需求的不确定性、产业边界的可渗透性、供应链协同效应的差异性、供应链快速重构的集成性,对电商发展形成挑战。通过探讨B2C电商与供应链多主体配送关系,分析B2C电商供应链多主体配送的特点。通过比较B2C电商物流邮政配送、物流动态联盟、第三方物流协同和自营物流四种配送模式,提出B2C电商供应链配送能力提升措施。

Research on Supply Chain Multiagent Distribution Mode of B2C E-commerce

Uncertainty of e-commerce multiple demands, permeability of industrial boundaries, difference of supply chain synergies, and integration of rapid supply chain reconstruction give a lot of resistance to the development of B2C electronic commerce. This article briefly introduces relation of B2C e-commerce and multi logistics distribution. It compares domestic postal delivery mode, logistics alliance mode, third party logistics distribution mode and self-supporting logistics distribution mode. It puts forward development suggestions for B2C e-commerce supply chain.