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基于绿色农产品市场生产企业与消费者的博弈谈政府管制
引用本文:杨广领.基于绿色农产品市场生产企业与消费者的博弈谈政府管制[J].广西财经学院学报,2009,22(1).
作者姓名:杨广领
作者单位:浙江财经学院工商管理学院,浙江,杭州,310018
摘    要:绿色农产品会给社会带来正的外部性,通过混合战略博弈分析由于生产者和消费者信息的严重不对称导致我国绿色农产品市场的非帕累托最优均衡的僵局,并就通过政府管制尤其是借鉴美国金融市场消除这种信息不对称的方法打破这种僵局提出了相应的对策.

关 键 词:绿色农产品  博弈  信息不对称  政府管制

Discussion on Government Regulation Based on the Game between Enterprises and Consumers in Green Agricultural Product Market
Yang Guang-ling.Discussion on Government Regulation Based on the Game between Enterprises and Consumers in Green Agricultural Product Market[J].JOURNAL OF GUANGXI UNIVERSITY OF FINANCE AND ECONOMICS,2009,22(1).
Authors:Yang Guang-ling
Institution:School of Business Administration;Zhejiang University of Finance and Economics;Hangzhou 310018;China
Abstract:Green agricultural product brings positive externality to the society.Through mixed strategy game method,this article analyzed the problem of non-Pareto Optimality led by the information asymmetry between enterprise and consumer in the green agricultural product market;it also put forward some proposals about how to break this kind of deadlock through government regulation,and especially drew reference from US financial market to eliminate this information dissymmetry.
Keywords:green agricultural product  game  information asymmetry  government regulation  
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