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酒包装是如何提升品位的
引用本文:易斌. 酒包装是如何提升品位的[J]. 经济研究导刊, 2008, 0(9): 129-130
作者姓名:易斌
作者单位:重庆师范大学,重庆,400047
摘    要:酒包装要提高品位,首先必须要注意文化因素在设计中的领先地位,然后,应重视高雅艺术和名人效应,同时,设计须匠心独运、出奇制胜、细节入手,还要具备借势创牌、销售定位、坚守信誉、注重传统等设计意识。当然,这一切都是建立在质量基础之上的。

关 键 词:酒包装  品位  

Wine packaging is how to improve the grade
Yi-bin. Wine packaging is how to improve the grade[J]. Economic Research Guide, 2008, 0(9): 129-130
Authors:Yi-bin
Affiliation:YI-bin (Chongqing Normal University,Chongqing 400047,China)
Abstract:Wine packaging to enhance quality, first of all must pay attention to cultural factors in the design of the leading position, then, should attach importance to elegant art and celebrity, at the same time, the design of Jiangxinduyun, a surprise move, starting with details, but also has a licensing Jieshi, Sales positioning, stick credibility, and so on the traditional sense of design. Of course, all this is built on the basis of quality.
Keywords:Wine packaging  taste  wine  
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