Examining the relationship between creativity and innovation: A meta-analysis of organizational,cultural, and environmental factors |
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| Affiliation: | 1. D''Amore-McKim School of Business, Entrepreneurship &Innovation Group, Northeastern University;2. Regnier Institute for Entrepreneurship and Innovation, Henry W. Bloch School of Management, University of Missouri–Kansas City, 5100 Rockhill Road, Kansas City, MO 64110;1. Kelley School of Business, Indiana University, Bloomington, IN 47405, United States;2. College of Business, University of Louisville, Louisville, KY 40292, United States;1. College of Business, Stony Brook University, Stony Brook, NY 11794, United States;2. Department of Management, Bennett S. LeBow College of Business, Drexel University, Philadelphia, PA 19104, United States;1. Ohio University, College of Business, Athens, OH 45701, United States;2. Indiana University, Kelley School of Business, Bloomington, IN 47405, United States;3. University of Massachusetts-Boston, College of Management, Boston, MA 02125, United States;4. Queensland University of Technology, Business School, Brisbane Qld 4001, Australia;5. Jönköping International Business School, Sweden;6. Kedge Business School, Management Department, 13288 Marseille Cedex 9, France;1. University of Ljubljana, Faculty of Economics, Department of Management and Organization, Kardeljeva ploščad 17, Ljubljana 1000, Slovenia;2. BI Norwegian Business School, Department of Leadership and Organizational Behavior, Norway;3. The Centre of Excellence for Biosensors, Instrumentation, and Process Control - COBIK, Open Innovation Systems Lab, Velika pot 22, Solkan 5250, Slovenia |
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| Abstract: | It is generally believed that creativity enhances innovative activities. However, empirical research regarding the impact of creativity on innovation, although positive, has produced a wide range of results. In this study, we conduct a meta-analysis of 52 empirical samples comprising 10,538 observations to test the nature of this relationship, and in particular how organizational, environmental, and cultural factors moderate the creativity-innovation link. We find a strong positive relationship between creativity and innovation, especially at the individual level. In addition, we find intriguing moderating effects in which the relationship between creativity and innovation is stronger for large firms, process innovations, and low-tech industries relative to small firms, product innovations, and high-tech industries. Further, we find that moderate levels of uncertainty avoidance maximize the correlation between creativity and innovation. We conclude by discussing theoretical and managerial implications and offering suggestions for future research in the entrepreneurship and innovation literature. |
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