| 农产品品牌创建主体与经营模式的分析 |
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| 引用本文： | 赵仕红. 农产品品牌创建主体与经营模式的分析[J]. 江苏商论, 2012, 0(8): 25-28 |
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| 作者姓名： | 赵仕红 |
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| 作者单位： | 金陵科技学院 |
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| 基金项目： | 农产品品牌化经营研究_以江苏为例(jit-n-201110) |
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| 摘 要： | 本文首先分析了农产品品牌创建中涉及到的农业企业、农业行业组织、农业合作组织、农户和政府等相关主体及其在农产品品牌创建中承担的角色。并进一步从产业链的角度,结合农产品品牌创建各主体的功能来探讨农产品品牌化经营的可行模式,并在此基础上给出一定的政策建议。
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| 关 键 词： | 农产品品牌 创建主体 经营模式 |
The analysis on the creating body of agricultural products brand and business model |
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| Zhao shihong. The analysis on the creating body of agricultural products brand and business model[J]. Jiangsu Commercial Forum, 2012, 0(8): 25-28 |
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| Authors: | Zhao shihong |
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| Affiliation: | Zhao shihong(Jinling Institute of Technology) |
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| Abstract: | The article first analyzes all involved in agribusiness,agricultural industry organizations,the agricultural cooperative organizations,farmers and government agricultural brand created in the relevant subjects and assume the role of the agricultural product brand creation.And further from the perspective of industry chain,combined to create the main function of agricultural products brand to explore a viable model of brand management of agricultural products and some policy recommendations are given on this basis. |
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| Keywords: | brand of agricultural products the creating body business model |
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