网络商业团购中介的拍卖主题控制模型研究

以网络团购中的商业团购经济活动为研究对象,叙述了商业团购中介在组织团购活动中的各个流程及涉及的要素,分析了中介方在设置团购主题时对团购拍卖标的选择的主要影响因子.在中介方的角度上以净收益最大为目标,设计了团购标的商品选择机制的离散控制模型,利用该模型分析了团购中介在团购主题设置时可采取的策略与控制手段.

Control Model of Intermediary's Bidding Item Setting in Online Group Buying

This paper studies on the activities of online grouping buying,introduces the intermediary's work in organizing group buying and the involved factors,and analyzes the primary influencing factors in intermediary's selecting auction object when setting group buying theme.Aiming at the highest net profit of the intermediary,the authors build a discrete control model to illustrate the intermediary's object selecting process and formulate several strategies and controlling means for intermediary setting group bu...