| 饮料企业物流外包管理策略研究 |
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| 引用本文： | 洪沆,马彤兵,柴广恒. 饮料企业物流外包管理策略研究[J]. 物流科技, 2010, 33(1): 124-127 |
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| 作者姓名： | 洪沆 马彤兵 柴广恒 |
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| 作者单位： | 1. 沈阳工业大学,管理学院,辽宁沈阳110178
2. 沈阳工程学院,辽宁沈阳,110036 |
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| 摘 要： | 饮料行业是我国食品工业中最具潜力且发展速度最快的产业,企业间激烈的市场竞争也在不断加剧。为了在激烈的市场竞争中获得优势,各企业开始将目光投向流通领域。分析当今饮料物流的管理特点和类型,找到当今饮料物流企业存在的几类问题,进而经过分析比较,提出物流外包的决策,并建立模型,以此获得最大的竞争优势和成本优势。
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| 关 键 词： | 饮料企业 物流外包 策略研究 |
Study on Outsourcing Management of Beverage Logistics Strategy |
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| HONG Kang,MA Tong-bing,CAI Guang-heng. Study on Outsourcing Management of Beverage Logistics Strategy[J]. Logistics Management, 2010, 33(1): 124-127 |
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| Authors: | HONG Kang MA Tong-bing CAI Guang-heng |
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| Affiliation: | 1.Department of Management/a>;Shenyang University of Technology/a>;Shenyang 110178/a>;China/a>;2.Shenyang Institute of Engineering/a>;Shenyang 110036/a>;China |
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| Abstract: | Beverage industry is the most potential and fastest growing one in China's food industry,and the market competition among enterprises is more and more fierce.In order to gain advantage in the fierce market competition,companies began shifting their attention to circulation area.This paper analyzes the characteristics and type of beverage logistics management,then find the several types problems of current beverage logistics enterprises.After further analysis and comparison,raised logistics outsourcing decis... |
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| Keywords: | beverage enterprises logistics outsourcing strategy |
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