| 连锁超市经营决策支持系统设计 |
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| 引用本文： | 余绍黔.连锁超市经营决策支持系统设计[J].湖南商学院学报,2008,15(3):56-59. |
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| 作者姓名： | 余绍黔 |
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| 作者单位： | 湖南商学院,计算机与电子工程学院,长沙,410205 |
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| 基金项目： | 湖南省教育厅科研项目
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湖南省哲学社会科学基金 |
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| 摘 要： | 近年来,我国连锁超市发展迅猛;面对激烈市场竞争,需要一套能够通过数据挖掘使决策者获得所关注问题信息,提供决策支持的系统.系统在对顾客"购物篮"进行分析时,通过对Apriori算法进行改进,先将商品分成大类,在商品大类之间设王加权值,计算加权置信度,找出顾客购买的商品相互之间存在的内在联系,帮助连锁超市制定出有效的营销策略,合理引导消费.
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| 关 键 词： | Apriori改进算法"购物篮"分析 大类商品加权 决策支持 |
Design for Decision Support System of Chain Supermarkets |
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| YU Shao-qian.Design for Decision Support System of Chain Supermarkets[J].Journal of Hunan Business College,2008,15(3):56-59. |
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| Authors: | YU Shao-qian |
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| Institution: | YU Shao-qian(School of Computer , Electronic Engineering,Hunan University of Commerce,Changsha 410205) |
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| Abstract: | Recently,China witnesses a swift and violent development in chain supermarkets.In the fierce market competition,we are in need of a decision support system which can get useful information through data mining.The system improves the Apriori algorithm when analyses the shopping basket of the customers.Firstly,it classifies the commodities into some big categories and sets weighted value between them.Then it evaluates the weighted degree of confidence,and finds out the intrinsic links among the commodities.Th... |
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| Keywords: | improved Apriori algorithm shopping basket analysis weighted categories of goods decision support |
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