对农业科技期刊生存发展对策的探索与思考——以《农村新技术》期刊为例

在市场经济条件下，期刊和其他商品一样都不可避免地要参与激烈的市场竞争，在优胜劣汰中实现自身价值。农业科技期刊如何面向经济建设，面向市场，面向“三农”，接受读者检验，在竞争中站稳脚跟，在发展中实现经济效益，是摆在农业科技期刊面前的新课题。文章以《捉村新技术》期刊为例，探讨了当前农业科技期刊存在的问题及原因，并提出了相应的对策。

Some Exploration and Thoughts on Countermeasures in the Survival and Development of Agricultural Science and Technology Journals -- Taking with the Exemple of the Journal New Rural Technology

In a market economy, a journal, as with any other commodities, is not immune to the fierce market competition and achieves its own value in the fittest-survival market. It has become a new task for an agricultural science and technology journal to accept the readers＇test, plant feet sturdily in the competition and bring about the economic returns in development with facing the eeonomica construction, market and agriculture-countryside-farmer. Taking with the example of the journal New Rural Technology, the article discusses the existing problems and the reasons in the survival of an agricuhural science and technology journal and proposes some countermeasures.