The impact of a specialty retail center on downtown shopping behavior |
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Authors: | Thomas J. Maronick Ronald M. Stiff |
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Affiliation: | (1) University of Baltimore, Baltimore, USA |
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Abstract: | This article describes a three year longitudinal study of the impact of the opening of a specialty retail center on shopping, dining-out, and entertainment behavior of a random sample of residents of a major metropolitan area. The results show a dramatic increase in the percentage of residents who visited the specialty center for dining-out and entertainment with a residual effect of increased visits to surrounding cultural and entertainment facilities. Federal Trade Commission |
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