Public Affairs Management Activities of German Multinational Corporations in India |
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| Authors: | Nicola Berg Dirk Holtbrügge |
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| Institution: | (1) University of Dortmund, Department of Business Administration, 44221 Dortmund, Germany;(2) University of Dortmund, Department of Business Administration, 44221 Dortmund, Germany |
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| Abstract: | In this paper the importance of public affairs management in multinational corporations in India will be examined. After briefly discussing the state of the art in international business and society literature, a conceptual framework for public affairs management in multinational corporations will be developed. This framework serves as the theoretical basis for an empirical study among German multinational corporations in India. In the main part of this paper the results of this study will be presented and discussed. The paper ends with a critical assessment and some major implications for future studies. |
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| Keywords: | bribery codes of conduct empirical study ethics India lobbying multinational corporations public affairs management sponsoring stakeholder management |
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