| 基于IPA评价的会展旅游特征感知实证研究:以上海为例 |
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| 引用本文： | 谢丽佳,郭英之. 基于IPA评价的会展旅游特征感知实证研究:以上海为例[J]. 旅游学刊, 2010, 25(3) |
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| 作者姓名： | 谢丽佳 郭英之 |
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| 作者单位： | 1. 香港理工大学酒店及旅游业管理学院,香港,999077
2. 复旦大学旅游学系,上海,200433 |
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| 基金项目： | 国家自然科学基金(70873025)资助~~ |
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| 摘 要： | 为实现会展目的地利益相关者之间的紧密配合、促进上海会展旅游业的可持续良性发展,为2010年上海世博会的筹备贡献理论支持,本研究通过采用重要性—绩效分析模型(IPA)的研究方法,对上海会展旅游的26项感知项进行了评价和讨论,为上海会展业未来工作重点和营销资源配置提出了参考建议。
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| 关 键 词： | 上海会展旅游 旅游者感知 IPA 特征项 |
An Empirical Study of Perceived Features of MICE Tourism Based on IPA Assessment A Case Study of Shanghai |
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| XIE Li-jia,GUO Ying-zhi. An Empirical Study of Perceived Features of MICE Tourism Based on IPA Assessment A Case Study of Shanghai[J]. Tourism Tribune, 2010, 25(3) |
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| Authors: | XIE Li-jia GUO Ying-zhi |
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| Affiliation: | 1. School of Hotel and Tourism Management/a>;The Hong Kong Polytechnic University/a>;Hong Kong 999077/a>;China/a>;2. Department of Tourism/a>;Fudan University/a>;Shanghai 200433/a>;China |
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| Abstract: | In order to promote close coordination between related sectors in MICE destination, enhance the sustainable and healthy development of Shanghai MICE tourism industry and provide theoretical support for the preparations of 2010 Shanghai World Expo, the study makes an assessment and discussion about the 26 perceived items of Shanghai MICE tourism by adopting the importance-performance analysis model so as to offer referential suggestions about the future focal points of the work and allocation of marketing re... |
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| Keywords: | Shanghai MICE tourism tourists' perception IPA feature attribute |
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