| Research on Data Mining in Electronic Commerce |
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| 引用本文： | Hanyang Luo Guangwei Song. Research on Data Mining in Electronic Commerce[J]. 美中经济评论(英文版), 2004, 3(6): 60-65 |
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| 作者姓名： | Hanyang Luo Guangwei Song |
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| 作者单位： | College of Management, Shenzhen University, Shenzhen, Guangdong, 518060 |
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| 摘 要： | Data mining plays an important role in Electronic Commerce （EC）. The authors introduce the data source of data mining in EC, and then present an architecture that consists of three main components and three data transfer processes. Finally the main methods of data mining in EC, including Characterization and Discrimination, Association Analysis, Cluster Analysis, are clarified.
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| 关 键 词： | 电子贸易 数据挖掘 电子商务 关联分析 |
Research on Data Mining in Electronic Commerce |
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| Abstract: | |
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| Keywords: | data mining Electronic Commerce architecture method |
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