| Abstract: | Since the monopolistic structure terminated, the competition of the gaming industry in Macao has been caught in a severe situation called "red ocean" phenomenon. According to the strategy of Blue Ocean, new demand in a market can be created and therefore an organization can gain its high growth and profits. It opposes to compete head-to-head with other rivals for current customers in the existing industry (Kim and Mauborgne, 2005). This essay argues that although the golden days of traditional Macao's gaming industry ended in 2002 when government opened up the market to foreign competition, it is not wise to focus on merely the existing market place and customers or engage in a destructive competition. The supervisor should cultivate more talents with international outlook and innovational courage to create a new market space and seek potential value and low cost in the meantime. |
