| 如何建立网上客户忠诚 |
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| 引用本文： | 胡少东.如何建立网上客户忠诚[J].价值工程,2005,24(8):71-74. |
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| 作者姓名： | 胡少东 |
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| 作者单位： | 汕头大学商学院,汕头,515063 |
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| 摘 要： | 客户忠诚的重要性正被越来越多的企业所认识。对于网络来讲,客户忠诚更为重要,因为登录网站的主动权掌握在客户手里。本文通过论证客户忠诚的决定因素,并结合三级关系营销方法,提出了客户忠诚理论模型。并探讨了三级关系营销方法在建立网上客户忠诚的运用,以此指导网站建设。
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| 关 键 词： | 客户忠诚 客户价值 三级关系营销 网站 |
| 文章编号： | 1000-4311（2005）08-0071-04 |
How to Create E-loyalty |
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| Hu ShaodOng.How to Create E-loyalty[J].Value Engineering,2005,24(8):71-74. |
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| Authors: | Hu ShaodOng |
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| Abstract: | Today,Customers have the world at their fingertips and keeping them loyal is very difficult.More and more enterprises have recognized the importance of customer loyalty. The article demonstrates the driver of customer loyalty; and set forth a theoretics model of customer loyalty, which links three valuebuilding approaches:adding financial benefits,adding social benefits,and adding structural ties;and then discuss the application of three valuebuilding approaches to create E- loyalty,which can coach you how to create e- loyalty. |
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| Keywords: | customer loyalty customer value three valuebuilding approaches website |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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