基于数量损耗的生鲜电商供应链协调研究

针对单一生鲜供应商和单一生鲜电商组成的二级供应链,通过Stackberg博弈模型和供应链契约理论分析3种模式下的供应链最优收益、生鲜农产品采购数量、生鲜电商单位农产品销售价格、生鲜电商自营物流服务水平.结果表明:生鲜损耗率在一定区间时,协调后的供应链利润总大于协调前;契约参数满足一定条件时,"收益共享+成本共担"的混合契约可以协调生鲜电商供应链,实现双方的帕累托改进.

Research on Supply Chain Coordination of Fresh E-commerce Considering Quantity Loss

Aiming at the two-level supply chain composed of a single fresh supplier and a single fresh electricity supplier, this paper analyzes the optimal supply chain revenue, fresh agricultural product purchase quantity, fresh agricultural product sales price of fresh electricity supplier and fresh electricity supplier''s self-service logistics service level under the three modes by means of Stackberg game model and supply chain contract theory.The results show that when the fresh loss rate is in a certain range, the profit of the supply chain after coordination is always greater than that before coordination.When the contract parameters meet certain conditions, the hybrid contract of "revenue sharing + cost sharing" can coordinate the fresh e-commerce supply chain and realize the Pareto improvement of both sides.