| 顾客购买驱动的新营销理论 |
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| 引用本文： | 史有春. 顾客购买驱动的新营销理论[J]. 经济管理, 2007, 0(7): 56-58 |
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| 作者姓名： | 史有春 |
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| 作者单位： | 南京大学商学院,江苏南京210093 |
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| 摘 要： | 本文基于购买驱动因素的分析，提出了相应的定位内容及其功能，进而提出了基于购买驱动因素的营销理论模型。
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| 关 键 词： | 新经典营销理论 购买驱动因素 定位 定位要素 |
| 文章编号： | 1002-5766（2007）07-0056-03 |
| 修稿时间： | 2007-01-20 |
A Rough Research on the Construction of New Classical Marketing Theory |
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| SHI You-chun. A Rough Research on the Construction of New Classical Marketing Theory[J]. Economic Management, 2007, 0(7): 56-58 |
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| Authors: | SHI You-chun |
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| Affiliation: | School of Business, Nanjing University, Nanjing, Jiangsu,210093,China |
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| Abstract: | Based on the analyses on driving factors of purchase, the article puts forward relevant positioning content and its functions, and also comes up with new model of classical marketing theory which is different from the old. |
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| Keywords: | new classical marketing theory driving factor of purchase positioning positioning factor |
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