| 公司战略变革的权力与文化阻力及其克服 |
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| 引用本文： | 项国鹏.公司战略变革的权力与文化阻力及其克服[J].经济管理,2007(3):41-44. |
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| 作者姓名： | 项国鹏 |
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| 作者单位： | 浙江工商大学“浙商”研究中心,浙江杭州310035 |
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| 基金项目： | 教育部人文社会科学规划基金项目“家族治理优化、战略管理和民营企业成长--以浙江省为例”（05JA650055）的阶段性研究成果. |
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| 摘 要： | 公司战略变革会引起企业利益格局重组和文化修正，从而导致权力性阻力和文化性阻力这两种关键阻力。公司战略变革的成功在于有效克服这两种阻力。权力性阻力有三种表现形式，产生原因在于权力来源和战略认知的变化，可以设计五项克服措施。文化性阻力有四种表现形式，产生原因是新战略和旧企业文化的不匹配，要从企业文化的四个表现层面设计克服措施。
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| 关 键 词： | 战略变革 权力 文化 阻力 |
| 文章编号： | 1002-5766（2007）05-0041-04 |
| 修稿时间： | 2006-11-20 |
Power Resistance and Cultural Resistance of Strategic Change and Their Overcoming |
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| XIANG Guo-peng.Power Resistance and Cultural Resistance of Strategic Change and Their Overcoming[J].Economic Management,2007(3):41-44. |
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| Authors: | XIANG Guo-peng |
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| Institution: | The Research Center of Zheshang of Zhejiang Gongshang University, Hangzhou, Zhejiang, 310035,China |
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| Abstract: | Strategic change could change corporation stake structure and routine, power resistance and cultural resistance are brought forth. Overcoming these resistances effectively is the base for implementing strategic change successfully. Power resistance has three forms, reasons to this resistance are change of power source and strategic conception, we could design five effective measures. Cultural resistance has four forms, reason to this resistance is the unfit between new strategy and old culture, four measures could be designed. |
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| Keywords: | strategic change power culture resistance |
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