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论跨文化交际中体现的中美商务风格
引用本文:叶利华,徐群. 论跨文化交际中体现的中美商务风格[J]. 上海商学院学报, 2012, 0(4): 85-88
作者姓名:叶利华  徐群
作者单位:上海商学院外语学院,中国上海,200235
摘    要:本文从两国的核心价值观以及跨文化交际的角度来探讨中美商务风格中的差异,包括关系导向型文化和生意导向型文化对于商务活动中几个方面的影响:业务的建立、语言风格与超语言行为(对话轮换与对话穿插)、谈判与合同、称谓以及商务礼仪(宴请和送礼)等,并针对每种情况提出一些应对的方法。

关 键 词:跨文化交际  商务风格  关系导向型文化  生意导向型文化

Chinese and American Business Styles in Cross-cultural Communication
YE Lihua & XU Qun. Chinese and American Business Styles in Cross-cultural Communication[J]. , 2012, 0(4): 85-88
Authors:YE Lihua & XU Qun
Affiliation:YE Lihua & XU Qun(Faculty of Foreign Languages,Shanghai Business School,Shanghai 200235,China)
Abstract:This thesis mainly discusses the differences in the business styles between China and America from the perspective of the core values and cross-cultural communication.It illustrates the impact of the relation-oriented culture and the business-oriented culture on such areas of business activities as the establishment of business relations,language style and super-language behavior,negotiation and contract,addressing terms and business etiquette.
Keywords:cross-cultural communication  business style  relation-oriented culture  business-oriented culture
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