品牌延伸价值的评估

品牌竞争随着市场竞争的白热化，逐渐成为企业和商家关注的热点。如何利用品牌，创造品牌是企业在竞争中战胜对手的重要运营策略和手段。在品牌战略的实施中，品牌逐步成为现代企业重要的营销手段．其深刻内涵以及实施条件值得人们进行深入探讨。分析了影响品牌延伸的多种因素，并运用多层次综合评价方法对品牌延伸价值进行了分析。

An Evaluation Model of Brand Extension Value

With the gradually intensive competition,more and more enterprises pay attention to brand extension and see it as the hotspots.How to make full use of brand and create brand are the important strategy in the fiercely competiton.When modern enterprises use brand strategy,brand extension becomes the important strate - gy.The profound connotstion of brand extension and its operational condition are worth taking into account.This paper analyses several factors related to brand extension.In the paper,we evaluate the value of brand ectension with fuzzy comprehensive evaluation methods.