企业文化在现代企业发展中的作用

中国企业要在纷繁复杂的市场经济运行中求得生存和发展,必须更新经营理念和管理方式,实施企业文化战略,从而不断提升企业核心竞争力.发展有中国特色的企业文化,需要从理论和实践两方面来把握中国企业文化的发展方向,既要加强企业文化的研究,提出有中国特色的企业文化理论,又要将科学理论付诸于企业文化建设实践之中.坚持以人为本,建设“融合网”(即以人为本的企业结构);在借鉴国外先进企业文化的同时,吸收中国传统文化:确立富有自身特点的企业精神.

On the Role Corporate Culture Plays in the Development of Modern Enterprises

To survive and develop in the light of complex market economy,China's enterprises should update their idea of operation and ways of management,and implement the strategies of corporate culture to upgrade the enterprises' core competitiveness.Developing corporate culture with Chinese characteristics,we should understand and follow the direction of China's corporate culture development in terms of theory and practice.We should not only strengthen research on corporate culture and put forward the theory of cor...