| 东道国网络结构三维嵌入与零售专业技能跨国转移 |
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| 引用本文： | 汪旭晖,李燕艳. 东道国网络结构三维嵌入与零售专业技能跨国转移[J]. 中国流通经济, 2011, 25(9) |
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| 作者姓名： | 汪旭晖 李燕艳 |
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| 作者单位： | 东北财经大学工商管理学院,辽宁 大连,116025 |
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| 基金项目： | 国家自然科学基金项目“零售专业技能跨国转移及对零售企业海外市场绩效的影响研究”(项目编号:70702001); 国家社会科学基金项目“我国大型零售企业国际化发展行为与政策保障体系研究”(项目编号:10CJY060); 教育部新世纪优秀人才支持计划项目(NCET-08-0862); 辽宁省高等学校优秀人才支持计划项目(2008RC17)的阶段性成果 |
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| 摘 要： | 从网络视角运用嵌入关系来分析零售专业技能跨国转移具有重要意义.通过对沃尔玛、家乐福和乐购在华子公司的案例分析,发现零售企业海外子公司东道国网络的关系嵌入、网络中心度、网络密度对零售专业技能跨国转移的效果有正向影响,群体中心度对零售专业技能跨国转移的效果有负向影响.
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| 关 键 词： | 网络结构 嵌入 零售专业技能 跨国转移 |
Three-Dimensional Network Structure Embedded in the Host Country and International Transfer of Retail Know-how |
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| WANG Xu-hui,LI Yan-yan. Three-Dimensional Network Structure Embedded in the Host Country and International Transfer of Retail Know-how[J]. China Business and Market, 2011, 25(9) |
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| Authors: | WANG Xu-hui LI Yan-yan |
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| Affiliation: | WANG Xu-hui and LI Yan-yan(Dongbei University of Finance and Economics,Dalian,Liaoning116025,China) |
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| Abstract: | It is of great significance to analyze international transfer of retail know-how from the perspective of network and embeddedness.From the case study based on Wal-Mart,Carrefour and Tesco subsidiaries in China,the paper finds that the strength of relation embeddedness,the network centrality and the network density have positive effect on the performance of international transfer of retail know-how;while the group centrality has negative effect on the performance of international transfer of retail know-how. |
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| Keywords: | network structure embeddedness retail know-how international transfer |
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