| 我国商业银行个人理财业务发展状况与监管对策 |
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| 引用本文： | 郭俊华. 我国商业银行个人理财业务发展状况与监管对策[J]. 经济问题, 2009, 0(4) |
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| 作者姓名： | 郭俊华 |
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| 作者单位： | 天津财经大学人文学院,天津,300222 |
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| 摘 要： | 随着我国居民投资意识和理财观念不断增强,金融服务需求日益多样化,我国商业银行个人理财业务迅速发展。商业银行开展理财业务应是服务理念传递的过程,是商业银行服务内容从传统维护式交互作用类服务向个人式交互作用类服务转型的关键环节,受到消费者价值、操作和技术系统、雇员及外部等多种因素的影响。我国商业银行在开展个人理财业务过程中所出现的问题其本质是以维护式服务为基础的消费者价值传递体系对个人式交互作用类服务的不适应。在此基础上,对商业银行个人理财业务的监管提出了建议。
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| 关 键 词： | 商业银行 个人理财业务 服务管理 金融监管 |
Our Country Commercial Bank Manages Finances Personally the Service Development Condition and the Supervising and Managing Countermeasure |
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| GUO Jun-hua. Our Country Commercial Bank Manages Finances Personally the Service Development Condition and the Supervising and Managing Countermeasure[J]. On Economic Problems, 2009, 0(4) |
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| Authors: | GUO Jun-hua |
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| Affiliation: | School of Humanities;Tianjin University of Finance & Economics;Tianjin 300222;China |
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| Abstract: | Invests along with our country inhabitants realizes and manages finances the idea to strengthen unceasingly,and the financial service demand diversifies day by day,our country commercial bank manages finances personally the service rapid development.The commercial bank develops manages finances the service to be supposed to be the service idea transmission process,is the commercial bank service content from the traditional maintenance type correlation class service to individual type correlation class servi... |
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| Keywords: | commercial bank personal financial services service management monitoring |
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