媒体宣传、知识产权保护与企业创新

本文收集了中国省级官方媒体对知识产权的宣传倾向信息和企业层面的专利数量和质量信息,经验检验了官方媒体关于知识产权保护的宣传对中国企业创新的影响研究发现:官方媒体宣传知识产权保护对企业创新具有正向激励作用,不仅促进了企业专利数量的增长,还推动了专利质量的提升;官方媒体宣传能更好地激励政府治理或经济环境相对较弱地区企业的创新,具有典型的“扶弱效应”,媒体宣传提高了弱势企业的信息获取与分析能力,使作为公共产品的政府态度和政策更好地发挥作用。本文研究表明,地方政府,尤其是欠发达地区的地方政府,应加大官方媒体对知识产权保护的宣传力度,更好发挥“软促进”政策的创新激励作用,为经济高质量发展注入新动力。

Media Propaganda,Intellectual Property Protection and Corporate Innovation

As the main way to maintain the market operating environment and innovation motivation, publicity on intellectual property protection by the official media has an important impact on corporate innovation decision-making. However, existing studies lack accurate measurements and assessments of the innovation-incentivising effect of these “soft promotion” policies. Using enterprise-level information on publicity in official Chinese provincial media relating to intellectual property rights(IPR) and patent citation at the corporate level, this paper empirically examines the influence of publicity in official media regarding intellectual property protection and the innovation of Chinese enterprises. The results indicate that:(1) official media propaganda on intellectual property protection has a positive incentive effect on corporate innovation, which not only promotes an increase in the number of corporate patents, but also their quality.(2) Official media propaganda can better stimulate corporate innovation in regions with relatively weak government governance or economic environments, which has a typical “supporting effect”. Thus, media propaganda enhances the ability of disadvantaged enterprises to obtain and analyse information, so that government attitudes and policies, such as public goods, play a stronger role. The study suggests that local governments, especially those in underdeveloped regions, should further publicise IPR protection through the official media to better implement the innovation and incentive role of the “soft promotion” policy and inject new impetus into high-quality economic development.