Using the car in a fragile rural tourist destination: a social representations perspective

The visitor experience of place is inextricably linked to our ability to travel around an area at will, yet this mobility creates many problems especially in scenic rural areas of the UK. The study presented here attempts to unravel visitors’ experiences of mobility using Moscovici’s social representations approach. Travel diaries were employed to explore visitors’ transport choices and mobility patterns during the peak season in Purbeck, Dorset, UK. Analysis focuses on how such patterns reflect a social representation of mobility and the implications this has for visitor travel at destinations.