论电子商务条件下的流通渠道

基于Internet的现代化网络和信息技术,缩短了生产与消费的时空距离,为制造商及中间商的低成本销售提供了重要基础,也使消费者能够更为便捷、经济地获取产品及服务。在电子商务条件下,直接渠道的现实演进是制造商、中间商和消费者共同和一致的要求。随着网上交易技术的进步,交易范围和交易主体的扩张,直接渠道还将得到更进一步的发展。

On the Circulation Channel in the E-business

The modernizational net and informational technology based on Internet contract time and distance from production to consumption, provide an important base for low-cost sales of producers and middlemen, and also make it possible that consumers can get products and services conveniently, quickly and economically. In the E-business, evolution of the direct channel is a common demand of producers, middlemen and consumers. The direct channel will be further developed with advance of the technology of sale-on-line and expansion of business range and business transactors.