| 零售业态分化与我国零售业态发展的战略调整 |
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| 引用本文： | 刘宁. 零售业态分化与我国零售业态发展的战略调整[J]. 南京财经大学学报, 2003, 0(3) |
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| 作者姓名： | 刘宁 |
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| 作者单位： | 南京财经大学电子商务系 江苏南京 210003 |
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| 基金项目： | 江苏省教育厅高校人文社会科学基金资助项目(01SJB790003) |
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| 摘 要： | 业态变革是零售革命的一个重要标志,而业态结构则是零售结构的一个重要方面。我国目前正处于零售业态的分化时期。而对零售业态认识上所存在的一些误区,影响到我国零售业态的顺利转换和业态结构的合理调整。为此,有必要对零售业态的本质及其演变规律进行深入的研究,以为我国的零售业态的发展提供战略指导。
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| 关 键 词： | 业态变革 零售业态 市场营销 |
The Split of Retailing Form and the Strategic Adjustment of Its Development in China |
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| LIU Ning. The Split of Retailing Form and the Strategic Adjustment of Its Development in China[J]. Journal of Nanjing University of Finance and Economics, 2003, 0(3) |
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| Authors: | LIU Ning |
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| Abstract: | The change of trade form is the significant mark of retail revolution, and the structure of trade form is an important part of the retail structure. The retailing form in China is in a period of split. But some misunderstandings to the retailing form influence the smooth transform of trade form and the reasonable adjustment of its structure. In this connection it is very necessary to study the nature of retailing form and its evolution pattern to offer a strategic instruction for the development of retailing form in our country. |
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| Keywords: | change of trade form retailing form marketing |
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