| 基于媒介生态视角的大众传媒生态责任研究 |
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| 引用本文： | 张晓明, 刘国岩, 邢伟,.基于媒介生态视角的大众传媒生态责任研究[J].华东经济管理,2011,25(3):33-35. |
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| 作者姓名： | 张晓明 刘国岩 邢伟 |
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| 作者单位： | 1. 浙江工业大学之江学院,浙江,杭州,310024
2. 浙江工商职业技术学院,浙江,宁波,315012 |
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| 基金项目： | 2008年杭州市哲学社会科学规划课题“生态文明视野中社会组织的生态责任理论及实践研究”(D08GL03) |
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| 摘 要： | 媒介生态研究为探讨大众传媒的生态责任提供了新视野。文章从媒介生态理论出发，研究了基于内生态、外生态两大角度的大众传媒生态责任，并提出大众传媒要净化生态空间，加强媒介生态的调适与重建，切实承担时代赋予的生态责任。
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| 关 键 词： | 大众传媒 环保 生态责任 媒介生态 |
Research on Ecology Responsibility of Mass Media from Perspective of Media Ecology |
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| ZHANG Xiao-ming; LIU Guo-yan; XING Wei.Research on Ecology Responsibility of Mass Media from Perspective of Media Ecology[J].East China Economic Management,2011,25(3):33-35. |
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| Authors: | ZHANG Xiao-ming; LIU Guo-yan; XING Wei |
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| Institution: | .College of Zhijiang; Zhejiang University of Technology; Hangzhou 310024; China; 2.Zhejiang Business Technology Institue; Ningbo 315012; China |
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| Abstract: | Researches on media ecology give a new sight for discussing ecology responsibility of mass media.Based on the internal and external ecology,econogy responsibility of mass media are studied in this paper.It also puts forward that mass media should clean ecology space and strengthen the adjustment and reconstruction of media ecology to bear the mission of ecology responsibility. |
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| Keywords: | mass media environmental protection ecology responsibility media ecology |
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