The Globalization Strategy of Daewoo Motor Company |
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| Authors: | Donghoon Oh Chong Ju Choi Eugene Choi |
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| Institution: | (1) City University Business School, Frobisher Crescent, Barbican Centre, London, EC2Y 8HB, UK |
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| Abstract: | This paper aims to add to the existing body of literature on multinational enterprise (MNE) by addressing the dynamic aspect of emerging market MNEs. Emerging market MNEs can follow non-sequential and non-linear internationalization process. The paper presents the globalization strategy of Daewoo Motor Company as a case study. |
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