传媒经济的实质是社会资本与经济资本之间的转化

规模化和公开性使得大众传媒成为了公众舆论的良好载体,传媒影响力的实质在于传媒通过与舆论互动而形成的对社会资本的占有,而传媒经济的实质就是实现这种社会资本与经济资本之间的转化。影响力提高了,传媒才能够最大限度地占有社会资本,只有这样,传媒的经济效益才能够得到保障。虽然要实现传媒社会资本与经济资本之间良性的循环转化并不容易,但毋庸置疑的是,在一个健康的传媒环境中,负责任的报纸,提供有价值的信息,才是真正的卖点。

The Essence of Media Economy is the Conversion Between the Social Capital and the Economic Capital

Large-scale and openness makes the mass media become a good carrier of public opinion.The essence of media influence is the possession of social capital through interaction between media and public opinion.The essence of the media economy is to realize the conversion between the social capital and economic capital.Only to increase the influence of the media can the media maximize the possession of social capital,so that the economic benefits of the media can be guaranteed.Although it is not easy for the med...