| 基于计划行为理论的绿色食品购买行为研究 |
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| 引用本文： | 来尧静,吕文凤. 基于计划行为理论的绿色食品购买行为研究[J]. 生态经济(学术版), 2008, 0(2) |
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| 作者姓名： | 来尧静 吕文凤 |
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| 作者单位： | 南京工业大学经济管理学院 |
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| 摘 要： | 文章从消费心理学的角度,通过问卷调查的方式,对影响绿色食品购买行为的因素进行了分析;基于计划行为理论,构建了揭示购买行为态度与行为关系的理论假设模型。研究结果显示,消费者对购买绿色食品的态度、主观规范、知觉困难等心理因素对购买绿色食品的意向有重要影响,消费者购买绿色食品的意向对其购买行为具有预测作用。
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| 关 键 词： | 计划行为理论 绿色食品 购买行为 |
Study on Green Food Purchasing Behavior Based on Theory of Planed Behavior |
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| LAI Yao-jing,LV Wen-feng. Study on Green Food Purchasing Behavior Based on Theory of Planed Behavior[J]. Ecological Economy, 2008, 0(2) |
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| Authors: | LAI Yao-jing LV Wen-feng |
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| Affiliation: | (School of Economics & Management; Nanjing University of Technology; Nanjing 210009; China); |
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| Abstract: | The determents of green food purchasing behavior are analyzed from comumption psychological perspective.Self-administrated questionnaire survey is used to collect data.Theoretical framework based on the theory of planned behavior is constructed.The results shows that consumer s attitude buying green food,subjective norm and perceived difficulty influence consumer s intention to buy green food significantly and consumer s intention to buy green food can be a effective predictor of their final purchasing beha... |
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| Keywords: | theory of planned behavior green food purchasing behavior |
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