| 从阿里巴巴“拥抱变化”所想到的 |
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| 引用本文： | 陈方俊. 从阿里巴巴“拥抱变化”所想到的[J]. 北京市经济管理干部学院学报, 2011, 26(4): 77-78 |
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| 作者姓名： | 陈方俊 |
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| 作者单位： | 北京二商集团有限责任公司,北京,100053 |
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| 摘 要： | 中国最大电子商务企业阿里巴巴的企业信条——＂拥抱变化＂,带给我们深刻的启示：企业要在动态多变的环境中站稳脚跟、求得长足发展,必须不断推动企业变革;有效推动企业变革需要理解变革、谋划变革、实施变革、巩固变革,同时要把握好变与不变的关系。
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| 关 键 词： | 企业变革 企业发展 |
A reflection on "embracing change" of Alibaba |
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| CHEN Fang-Jun. A reflection on "embracing change" of Alibaba[J]. Journal of Beijing Institute of Economic Management, 2011, 26(4): 77-78 |
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| Authors: | CHEN Fang-Jun |
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| Affiliation: | CHEN Fang-Jun(Beijing Er Shang Group,Beijing 100053,China) |
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| Abstract: | As China’s biggest e-business firm,Alibaba set a good example for China’s firms in business reform and development.Alibaba’s core value —embracing change—implicated that reforming and changing is the utmost important to firms for survival in the fast-changing environment.Understanding,planning,implementing of reform helped firms to reform successfully. |
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| Keywords: | business reform business development |
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